All video clips aren’t created equal — some sell much better than others. How can you improve your video content? There are technical considerations such as lighting, sound and post-production/editing. There are also creative considerations, including locations, costumes and what’s physically happening in the clip itself. In this session you’ll hear from experts in video content production. Get their thoughts on what makes a great video clip, the equipment and tools they find most useful for shoots, stories of their greatest successes, and how they tackle various challenges when shooting scenes.